BBC News Reports Montenegro's .me domain name TLD has been growing like wildfire since the initial landrush in 2008....
Since going live in 2008, more than 320,000 names have been registered, making it the fastest selling debut top level domain ever.
"It's short, personal and popular - with names like youand.me and whatabout.me.
"It's being used more than ever as a call-to-action domain, for example notify.me."
The domain's popularity is partly down to its versatility across different languages, as the word "me" has a similar meaning in a number of languages.
When it comes to top level domain names, some countries are luckier than others.
Montenegro's independence from Serbia lead to the creation of a .me domain.
Montenegro's .me TLD Grows to Over 320,000 Registered Domains